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Staying- Curious
BUILT FROM BROADCAST, DESIGNED FOR BRANDS
We're an independent storytelling studio shaped by broadcast, editorial thinking and brand strategy.
As creative partners, we develop ideas, characters and formats for connected story ecosystems. We stay curious, looking for the niche cultural spaces and human stories that make brand storytelling feel distinct and memorable.
BRINGING BROADCAST THINKING TO BRAND STORIES
We use the techniques of documentary, series and broadcast storytelling to place brand values inside character, choice and emotional stakes. So the meaning is not just stated, it’s felt through the story.
Our Founders
Launching in 2026 to live at the meeting place of Broadcast Storytelling + Brand Strategy.
Nicola Pointer
Executive Producer
Nicola Pointer
Executive Producer
Story architect and format creator, fluent in brand and broadcast.
Originally from the UK, Nicola spent more than 20 years creating series and formats that win audiences worldwide. She developed and produced multiple primetime documentary, travel, food and lifestyle shows for leading broadcasters, including Netflix, the BBC, and Channel 4.
She’s also led ambitious projects with global brands, from virtual production with Lufthansa to ads for Tesco and premium films for Air New Zealand, Etihad and Accor.
A decade creating series and campaigns with Jamie Oliver ignited her passion for impact storytelling. Using her unique blend of creative strategy, insight and craft, her focus is on stories that move people.
Jamie Balliu
Creative Director
Jamie Balliu
Creative Director
Finds the bigger story hiding in data, culture, and the spaces between.
Born in Eastern Sydney and shaped in East London, Jamie began his career directing award-winning brand campaigns and channel identities for Channel 4 Music, MTV and the BBC.
He later moved into documentary, cultural storytelling and emerging technology, developing crossmedia projects with live debating platforms, VR experiences where audiences create real-time symphonies, and feature documentaries exploring the hidden worlds of digital culture.
Alongside his practice, Jamie has mentored emerging filmmakers and producers across Europe, helping them find the fresh theme, form and character in their work.
Now back in Australia, he brings a filmmaker’s instinct for tone and structure, and a strategist’s eye for stories with cultural relevance.
Counter theOrdinaryAnd shapeThe story.
CountertheOrdinaryAndshapetheStory
Counter is our creative mindset: diving into subcultures, diverse voices and different ways of seeing to surface the human truths that make a story worth telling.
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