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Staying Curious
BUILT FROM BROADCAST. DESIGNED FOR BRANDS
We're an independent creative studio bringing editorial development, brand thinking and production together.
We develop films, series and formats, combining storytelling expertise with a clear understanding of the brand, its audience and the role each story needs to play.
A SPACE FOR
BRAND STORIES
TO GROW
Drawing on years of experience across entertainment, food, culture and travel, we help brands share stories that live beyond the campaign.
Our Founders
Launched in 2026 to live at the meeting place of Storytelling + Strategy.
Nicola Pointer
Executive Producer
Nicola Pointer
Executive Producer
Story architect and format creator, fluent in brand and broadcast.
Originally from the UK, Nicola spent years creating primetime shows for worldwide audiences. She’s developed and produced many documentary, travel, food and lifestyle series for leading broadcasters and brands, including ten years working with Jamie Oliver.
As well as factual storytelling, Nicola has experience across a wide range of other genres and formats, from scripted dramas to online comedy, animation and virtual production.
She loves bringing warm, human stories to the screen and has a particular passion for impact work that challenges perspectives and drives change.
Jamie Balliu
Creative Director
Jamie Balliu
Creative Director
Finds the bigger story hiding in data, culture, and the spaces between.
Born in Eastern Sydney and shaped in East London, Jamie began his career directing award-winning brand campaigns and channel identities for Channel 4 Music, MTV and the BBC.
He later moved into documentary, cultural storytelling and emerging technology, developing crossmedia projects with live debating platforms, VR experiences where audiences create real-time symphonies, and feature documentaries exploring the hidden worlds of digital culture.
Alongside his practice, Jamie has mentored emerging filmmakers and producers across Europe, helping them find the fresh theme, form and character in their work.
Now back in Australia, he brings a filmmaker’s instinct for tone and structure, and a strategist’s eye for stories with cultural relevance.
Counter theOrdinaryAnd shapeThe story.
CountertheOrdinaryAndshapetheStory
The Counter comes from a shared instinct to look beyond the obvious. We like to find the interesting characters, cultural niches and unexpected angles that make your story stand out.
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