Please rotate your
device 90º

This site is designed as a vertical experience.

PLEASE UPDATE, OR CHANGE YOUR BROWSER_

This scrolling site is best experienced on recent versions of Safari or Chrome.

Be your_(

DeeperOriginalTruerWilder

BeYour () Story

) Story


BEYOND CONTENT – BECOME A STORY DESTINATION

Stories that count don’t chase attention_ they earn it.

A camera on a dolly films a woman outside a diner in a Virtual Production studio.
STORY XDESIGN

FOR BRANDS WITH BIGGER STORIES TO TELL

We’re a creative studio bringing together broadcast storytelling and global brand experience. We create character-led films, editorial series and entertaining formats that engage your audience and deepen their relationship with your brand.

WHERE brandS
bECOME STORY WORLDS

FORMATS BUILT
TO TRAVEL

From social series to longer-form films, we use story to take campaigns further and build a distinctive world around your brand, drawing on the people, places and culture that matter to your audience.

Trusted storytellers,StrategicBy
Design

Trusted
Storytellers,
StrategicBydesign

Our background crosses prime-time formats, documentaries and global brand campaigns. We look at ideas from both angles: what makes the story work, and what you want people to feel and remember about your brand.

Cta Banner ImageCta Banner ImageCta Banner ImageCta Banner Image
Cta Banner ImageCta Banner Image

LAUNCHED IN 2026, THE COUNTER IS BUILT ON GLOBAL STORYTELLING ROOTS ACROSS ENTERTAINMENT, FOOD, CULTURE AND TRAVEL.

Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
CLIENT / PARTNER_
Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
Partners working on a film storyboard

Three ways to
work with us

Come to us for the story thinking, the whole production, or ongoing creative support. Explore the services below, or start with a discovery workshop.

OUR Approach

We use story to connect what your brand stands for with what your audience cares about.

Mindset_00

Empathy

+

We start with the people you want to reach: what they value, what shapes their choices and the worlds they want to feel part of.

Mindset_00

Strategy

+

We define each story’s role, so it builds on your brand platform, strengthens audience relationships and supports wider campaigns.

Mindset_00

Editorial

+

We work closely with you to define the point of view, characters and cultural perspectives that make your storytelling distinctive.

Mindset_00

Craft

+

We design stories with the narrative structure to hold attention, and the emotional impact to be remembered.

Dive in-

Become
A STORY DESTINATION

A shot is being taken with a stills camera

Share the stories and characters your audience will come back for.